Let’s Play for Change
The new IKEA Good Cause campaign, Let’s Play for Change, will specifically focus on children’s right to play and develop, highlighting the benefits of play for all children. Though the topic is new the mechanics are familiar. For every children’s book and toy sold during the campaign period, the IKEA Foundation will make a donation of € 1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course – play.